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Private swim school pools at highest ever level of demand as more and more of our children learn to swim

The private swim school sector is a thriving, multi-million pound market in the UK, having grown enormously over the past decade.

It teaches hundreds of thousands of children to swim every year and continues to dominate the baby swimming market.

Although baby swimming has been around for many years, it is only in the last 10 – 12 years that its popularity has grown to the extent that it is now a mainstream activity. As a result, the private swim school sector has flourished and now delivers the majority of all UK learn-to-swim programmes.

But has baby swimming reached its peak in the UK?

As the lead awarding body for baby swimming teaching in the UK, STA reports that there is no sign of it wavering yet.

In its second nationwide industry survey since 2009, STA reports that 82% of the swim schools who took part in the research said they had seen a “significant” rise over the last five years in the number of babies (youngsters aged two and under) they teach weekly.
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